Why we do it
Poor performing search engine marketing is a choice, not a cost of doing business, once you know your data. SEMoptimize is a data driven digital marketing service, founder led in Denver since 2005, that specializes in understanding your company and your data to build optimal programs in the image of that data.
The problem we saw
Many marketing executives unknowingly make the wrong choice, turning to a revolving door of agencies expecting deep knowledge and specialist attention. Instead, those agencies staff accounts with a rotation of generalists who lack seasoned expertise, data driven decision making, and the ability to meaningfully optimize performance, teams that appease the status quo, spend budget on ill advised “tests,” and bide their time until a client leaves and the next one walks in.
At SEMoptimize, we refused to accept that cycle. We know how much opportunity is squandered in paid search, and more importantly, we know how to truly optimize search engine marketing to its full potential, by eliminating waste, decreasing dependence on inefficient, cannibalizing head terms, amplifying the valuable long tail, fine tuning customization, and removing guesswork through data fueled algorithmic optimization.
The result is the ultimate paid search platform, built in the image of your data, delivering significantly more conversions at a more efficient cost per conversion. See the documented results across verticals.
Founder led since 2005
SEMoptimize is co-owned and led day to day by its founders, two decades managing enterprise paid search accounts, developing the queryDNA process, and refining it on billions of impressions.
Jared has spent 20+ years turning paid search data into performance for enterprise brands, and built SEMoptimize to do it without the revolving door of generalists most agencies run on. He leads client strategy and the queryDNA methodology, translating two decades of search query data into account architecture that scales from six figure monthly budgets to international reach. He also serves on the advisory board of UNC’s Monfort College of Business.
Justin builds the technology behind the strategy: the custom bidding algorithms, automated reporting, and CRM integrations (Salesforce, HubSpot) that connect paid search performance to revenue actually won. A designer turned engineer, he’s driven by improving on the status quo and automating the inefficient, so the team spends its time optimizing accounts, not maintaining them.
How we work
As a SEMoptimize client, we focus on converting every impression by providing:
Enough about us, let's talk about you
