CASE STUDIES

WE SHOW RESULTS

A10 Networks logo
American Financing logo
American Water Works Association logo
Anthem Branding logo
Archer logo
BalingWireDirect.com logo
Bible Study Fellowship logo
Colorado Women's Center logo
DEVplus DPI Merchandising GmbH logo
Discover logo
DispatchHealth logo
eFinancial logo
Fluent Conveyors logo
Global Works Travel logo
Hometown Quotes logo
Kelly Klee Private Insurance logo
Mobile Health Diagnostics logo
Neurohacker Collective logo
Sysdig logo
Versaterm logo
Visit Florida logo
Wynn logo
National at-home healthcare provider
The SEMoptimize way

We completely re-engineered every aspect of our client's digital marketing architecture.

Keywords6,660 813,952
Custom ad variants2,067 263,367
Keyword ad groupings320 131,764

Data built to feed optimization — delivering not just leads, but the right leads at the right cost.

The results speak for themselves.

Full-funnel transformation
Up where it counts. Down where it costs.
Click-through rate
+14.37%
Cost-per-click
−26.04%
Monthly ad spend
−29.85%
−$164.6k/mo
Qualified requests
+99.94%
+2.33k/mo
Completed conversions
+77.81%
+1.41k/mo
Cost / qualified request
−64.91%
Cost / completed conversion
−60.55%
Completed conversions (bars) & cost-per-conversion (line)
Completed conversions vs cost per conversion
More client results
Insurance lead aggregator
Historic profitability, even at massive scale
In one of Google's most cut-throat verticals, queryDNA optimization didn't just compete — it nearly 7×'d profitability while pushing lead volume up and cost-per-lead down.
Insurance lead aggregator results chart
589.14%
Increased profitability
215.15%
Lead volume growth
−4.50%
Cost-per-lead
Lead generation
We out-optimized a top-100 Google advertiser
Even for one of Google's 100 largest ad spenders, we found the room others miss — rebuilding the DNA of every impression to triple profitability at higher lead volume.
Lead generation results chart
301.70%
Increased profitability
135.29%
Lead volume growth
−18.32%
Cost-per-lead
E-commerce
72% in year one. 701% over five.
queryDNA optimization compounds. A standout first-year revenue lift was only the start — five years of relentless iteration turned it into 701% growth.
E-commerce results chart
72.26%
Avg. YOY revenue growth
701.01%
5-year revenue growth
National pediatric hospitals
The right answer for every search, at scale
By engineering the ideal ad for each unique query, we lifted click-through and quality scores dramatically — pulling in far more qualified traffic at a lower cost-per-click.
National pediatric hospitals results chart
70.59%
Higher click-through rate
36.95%
Better cost-per-click
21.20%
Higher quality scores
8.31× ad customization · 4.01× keyword depth
Top-3 student loan provider
No brand too big. No vertical too tough.
We shifted match strategy to capture the long tail others ignore — growing applications and slashing cost-per-application for one of the nation's largest student lenders.
Top-3 student loan provider results chart
51.32%
More applications YOY
22.06%
Lower cost-per-application
61.49% of volume from long-tail queries
Subscription · nutritional supplement
A full launch that nearly doubled order volume
With queryDNA optimization fully launched on a subscription nutritional-supplement model, year-over-year order volume jumped 93.33% — at a better cost-per-order.
Subscription · nutritional supplement results chart
93.33%
YOY order volume growth
−11.42%
Cost-per-order
queryDNA optimization — full launch

queryDNA optimization. Search query optimization case results.

Over the last decade plus, Search Engine Marketing (SEM) has advanced and evolved to marked new heights and sophistication, yet the fundamentals have remained the same. Deliver the right search query, to the right keyword, with the right message, and on to the right landing page in order to maximize the opportunity to convert that user. This sounds simplistic in nature, and it is, but achieving this optimal path every time, across the truly vast and changing diversity of qualified search queries, is an immense feat. As a result, Search Engine Marketers routinely and consistently come up short.

SEMoptimize has set out on a mission to capitalize on the shortcomings of our competitors by thriving at the molecular level of Paid Search (PPC), where others just "mail it in" to the detriment of their clients. Our unique process, technology, and industry leading expertise make it possible to capitalize, at great scale and with unmatched efficiency, on the intense detail and complexity of Paid Search that others avoid for benefit of simplicity.

As a result, our clients routinely leave their competition in the dust and see dramatic growth in both sales volume and profitable efficiency.

See how much more you can get out of your Paid Search

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