queryDNA is SEMoptimize's proprietary search-query-level optimization method: it analyzes every query an account receives, clusters them into hyper-segmented themes, builds purpose-fit ads and pages for each, and bids at the query level with custom algorithms.

How is queryDNA different from normal keyword management?

Keyword management works from a fixed list of keywords. queryDNA works from the full set of real search queries, which is a far larger and more honest picture of demand, and organizes it into themes you can control.

Does queryDNA work with Performance Max and Smart Bidding?

Yes. queryDNA gives those systems a strong structure and clean conversion signals to work from, which is when automated bidding performs best. It replaces blind reliance on the defaults, not the automation itself.

What kind of accounts is queryDNA for?

Mature accounts with enough query volume to cluster into themes, typically enterprise and high-growth advertisers who want scale, not just a serviceable cost per lead.

What results does queryDNA produce?

More conversion volume at a more efficient cost per conversion. On a national consumer-lending rebuild that meant 51% higher application volume year over year at a 22% more efficient cost per application.

Is queryDNA a tool or a service?

It is a proprietary method run by SEMoptimize's team and backed by our own tooling, so you are working with actual people rather than logging into a self-serve product.

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queryDNA: paid search optimization at the query level

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