Insights
What twenty years of enterprise search query data actually shows. Written by the people running the accounts, not a content farm.
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Every AI copilot pointed at a Google Ads account reads the same privacy filtered search terms report that you and I read, and not one of them prints how much of your spend that...
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Most of the advertisers who tell me Performance Max is a black box have never opened the page where Google breaks it open. Campaigns,...
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Two settings in your account are about to change themselves, and nobody is going to ask you first. Google emailed advertisers the date on...
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"Google will not automatically adjust your bidding targets or budgets." That sentence sits in a Google Ads help page describing a change that takes...
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Google's own Ad Strength score is negatively correlated with the thing you actually care about. In roughly 20,000 accounts that Optmyzr looked at in...
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Google's August 17, 2026 bidding change does not fix broken bid targets. It punishes the accounts that set targets loose on purpose, and it...
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Google Ads automation tends to look good on the dashboard, and the search terms report is usually where the problems show up. The most...
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Over the past two decades working in the trenches of paid search, I've seen firsthand the dramatic evolution of Google Ads. In the early...
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