Insights
What twenty years of enterprise search query data actually shows. Written by the people running the accounts, not a content farm.
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The long tail is still converting. What has stopped working is the report you used to rely on to prove it. Searching for "long tail keywords 2026" yields 9 slightly different versions of the...
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Measure, recover, then decide. The order is the whole argument here. The advice going round says a business dependent on Google search is one...
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You can't buy an ad in Google's AI answers. You can only get eligible for one, and once you're in, Google Ads won't break...
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Are keywords dead in PPC? No. A keyword is still the cleanest way to name one specific commercial intent, and Google still charges you...
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Smart Bidding prices every auction against the conversion values you report, and nothing else counts as value to it. Report a form fill and...
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An AI marketing mix model does not replace incrementality testing, and you do not need me to argue that, because Google and Meta already...
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AI search PPC advice is accurate on mechanics and unreliable on anything carrying a date. The published tests that scored marketing answers put the...
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By Jared Schroder, CEO and Founder, SEMoptimize Somebody put a slide in front of me this spring saying AI Overviews had cut paid search...
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By Justin Schroder, CTO and co-owner, SEMoptimize Nobody has shown that a GEO tool's visibility score predicts anything downstream, and across the eleven vendors...
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The meeting goes the same way in every company I have worked with. Paid search reports a 6.2 return on ad spend for the...
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