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Google's Aug 17 bidding change: what budget capped accounts lose
Google's August 17, 2026 bidding change does not fix broken bid targets. It punishes the accounts that set targets loose on purpose, and it...
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What twenty years of enterprise search query data actually shows. Written by the people running the accounts, not a content farm.
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Autopilot Isn't Strategy: The Google Ads Automation Problems Your Dashboard Hides
Google Ads automation tends to look good on the dashboard, and the search terms report is usually where the problems show up. The most...
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Is Over-Reliance on Google Ads Automation Slowing Your Paid Search Growth?
Over the past two decades working in the trenches of paid search, I've seen firsthand the dramatic evolution of Google Ads. In the early...
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